Mission:
The AWARE Project allies with the ambitious—artists, entrepreneurs, and individuals. Together we define goals and achieve them through practical tools, clear ideas, and one-on-one coaching.
A free newsletter from The AWARE Project—offering tools, ideas, and perspective for anyone ready to move forward.
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Morgan is the personality behind The AWARE Project. For over a decade, he’s built businesses from the ground up, including Bloom—an art-focused retail store in West Virginia. He’s worked with artists, entrepreneurs, and individuals to grow ideas and see them through.
Morgan brings both creative instinct and business intuition to his coaching. He helps people cut through distraction, stay aligned, and build incredible futures.
“We’ve had the great pleasure of working with Morgan for many years through his shop Bloom. It is by far the most thoughtfully run art retail space around and every last detail is managed with incredible care. Its continued success in an industry that sees many come and go is a reflection of Morgan’s dedication and leadership. Any client will be sure to benefit from his skilled entrepreneurial insight, years of creative industry knowledge, and passion for purpose driven business.”
Fennec Design
What Others Say
*These quotes are from artists who worked with Morgan through Bloom, his creative retail business—not coaching clients.
“Not only is Morgan very organized and reliable, but he is also collaborative and supportive.”
Base Camp Printing
“I’m truly grateful for Morgan and the work he’s done to create truly singular art space in the mountains of West Virginia.”
Brian Serway
“There is a time when it’s necessary to abandon used clothes, which already have the shape of our body, and forget our paths, which always lead us to the same places. It is the time of great journey, and if we do not dare do it, we shall have remained forever at the margins of ourselves.”
— Fernando Pessoa