The AWARE Project was created to help people move forward with purpose.

Founded by Morgan J. Smith, a creative entrepreneur with over a decade of real-world experience, AWARE is built on the idea that clarity, momentum, and aligned action can change everything. Through running a successful art-focused retail business, building and selling another company, and helping artists and entrepreneurs navigate growth, Morgan developed the systems and mindset that now shape this coaching program.

AWARE combines thoughtful listening with practical strategy. It’s not about hype or quick wins — it’s about real support, grounded insight, and meaningful progress.

Whether you're an artist, a founder, or someone figuring out your next move, you're welcome here.